Hi friend,
Imagine a tiny shop in Bikaner, India, in 1937, filled with the mouth-watering aroma of fresh sweets and snacks π₯¨.
Haldiram's, which has become an iconic brand all over India and among NRIs, started small with this very shop. Ganga Bhishen Agarwal, fondly called Haldiram by his mother, was the mastermind behind it all. He learned the recipe from his aunt, who made a thick and soft prototype of the now-famous Bikaneri bhujia.
Haldiram's journey began with this single shop, where the delicious snacks quickly gained popularity. As time went on, Haldiram's opened more shops in cities like Kolkata and Delhi. By the 1980s, the brand was a household name across India. In the 1990s, Haldiram's expanded internationally, reaching customers worldwide.
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UX Lesson: Consistency is a key to make thing viral
Haldiram's success story highlights the importance of maintaining consistent quality while embracing innovation. By ensuring their snacks were always tasty and continuously creating new recipes, Haldiram's built a loyal customer base. This consistency and willingness to innovate are key lessons in providing an excellent user experience. It's why people keep coming back for more Haldiram's snacks, no matter where they are in the world.
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βπ» Quote of the week
Your time is limited, so don't waste it living someone else's life.
- Steve Jobs
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P.S: Share this inspiring story with your friends and let them in on the secret behind Haldiram's delicious success!
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