✍🏻 Inspiration of the week
"People don’t trust what they don’t understand. UX is your trust engine." — Kailash Singh Bhati
Hi friend,
What if buying Bitcoin felt as easy as ordering from Amazon?
In 2012, crypto was complicated.
Wallets. Exchanges. Private keys. Gas fees.
It was a tech playground, but not for the everyday user.
Then came Coinbase, with a radical idea:
Make cryptocurrency feel familiar.
Founded by Brian Armstrong, Coinbase didn’t just create an exchange. It built trust in an untrustworthy world. While others focused on decentralization and tech, Coinbase focused on UX clarity.
A clean dashboard.
A friendly onboarding.
No jargon. No confusion.
💡 UX Lesson: Trust is a Feature
Coinbase treated crypto not as a product, but as a financial service. It knew users needed:
- Security indicators (e.g., vaults, 2FA)
- Plain language explanations
- A dead-simple UI to buy/sell assets
They also did what most crypto platforms didn’t:
Lean into regulation.
That’s how trust was built.
By 2021, Coinbase became the first crypto exchange to go public, and its interface remains one of the most user-friendly in the industry.
🎯 Apply This to Your Projects
- If your product feels “too technical,” simplify without dumbing down.
- Build trust through transparency, not complexity.
- Remember: onboarding is your first handshake—make it warm, not overwhelming.
Coinbase taught us that even the wildest tech revolutions need human-centered UX to scale.
From KSB (Kailash Singh Bhati), Creator of UXLetter
P.S: Web3, AI, AR—whatever comes next, remember: the path to adoption begins with understanding. That’s the Coinbase effect.
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