Hey there 👋 I'm Kailash Singh Bhati aka KSB, and I created UX Letter to help designers grow with clarity, confidence, and a little storytelling magic.
With over 17+ years of experience in UX and product design, I’ve designed and delivered digital solutions for clients across a wide range of industries — including Media, Education, Restaurant, Sports, Utilities, Auction, Museum, Medical, Social Networking, Artificial Intelligence (AI), and Gaming.
I’ve worked on diverse products, from increasing user retention in the restaurant industry with Punchh (PAR) — a leader in restaurant loyalty frameworks — to building modern digital experiences like AI-powered tools and social networking apps with Numrah, a rising tech innovator in the Middle East.
From global platforms like Dictionary.com and Moneycontrol, to cultural institutions like the City Palace Museum Udaipur, and cutting-edge startups, my work has always been grounded in the same mission:
Design that solves, engages, and connects.
That’s the philosophy behind UX Letter.
Every week, I share brand stories packed with UX lessons — whether it’s how Royal Enfield built loyalty, what Disney teaches us about immersion, or why Netflix feels so personalized. It’s like reading a short story and walking away with a UX superpower.
UX Letter gives you:
- 🔍 Fresh perspectives on UX, UI, and product thinking
- 💬 Relatable lessons in everyday language
- ✍️ Storytelling instead of jargon
- 🎯 Ideas you can instantly apply to your work
Learn UX in Hindi on YouTube
To make UX education more inclusive, I started the UX Letter YouTube Channel — where I break down complex UX and UI concepts in Hindi, so no one gets left out because of language.
On the channel, you’ll find:
- 📘 Clear explanations of UX/UI terms
- 🛠️ Practical tutorials on tools and techniques
- 💼 Guidance to craft a stunning portfolio
- 🚀 Career growth tips tailored for aspiring designers
- 🎯 Real-world design case studies in your language
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👉 Subscribe on YouTube and join our growing community of Hindi-speaking designers.
My Approach and Certifications
I believe that great design is a blend of strategy, empathy, and storytelling. I’m also formally certified in Design Thinking (Harvard and IIM Bengaluru) and Human-Computer Interaction (HCI) — which shape my method of crafting experiences that are not only beautiful but truly usable.
Skills I Bring to the Table
- 🎯 Design Strategy & Product Vision
- 🎨 UI/Visual Design & Prototyping
- 🧠 Information Architecture & User Flows
- 🔄 Customer Journey Maps, Experience Maps & Storyboards
- 🧩 Wireframing and User Interaction Design
- 👥 Mentorship & Team Leadership
- 💡 Design Thinking Workshops & Research-Driven Insights
Whether it's building a product from scratch, mentoring new designers, or crafting a vision for a digital future — I love turning complexity into clarity.
Let’s Grow Together
- 📬 Subscribe to the Newsletter for weekly UX stories with practical takeaways
- 🎥 Join the YouTube Channel to learn UX in Hindi
- 🤝 Reach out, collaborate, or just say hi — I’m always up for helping fellow designers
Let’s make UX simple, accessible, and deeply human — together.
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Kailash Singh Bhati
Founder, UX Letter
Product Designer | Author | Mentor