Hi friend,
Let's take a little journey back to 1995. Imagine a brand named "Backrub." Hard to picture, right? But that's what Google was called at the very beginning. It didn't take long for the founders to rename it to Google, a name that soon became synonymous with internet searches worldwide.
Google's story is fascinating not just because of its rapid rise, but also because of how it connects with us. Unlike many companies, Google doesn't bombard us with ads about its search engine. Instead, when it does advertise, it shares heartwarming human stories.
Take "Parisian Love," for instance. This ad tells a beautiful tale in three acts using nothing but Google searches. It follows a young man’s journey from studying abroad in France, falling in love, and starting a family. We never see him; we only see his searches, accompanied by sound effects and a soft piano melody.
An important UX lesson: "Show, don’t tell."
Google’s ads rarely push a sales pitch. Instead, they highlight how Google can change your life, subtly reminding us of the brand’s impact without overtly stating it. By focusing on real user experiences and stories, Google demonstrates its value in a relatable and engaging way.
We hope you enjoyed this peek into Google’s story and the UX principle lesson it teaches. Stay tuned for more interesting insights from the world of UX!
Cheers, UX Letter
P.S: Did you know Google started as a research project by two Stanford students? Their innovative approach and dedication to enhancing user experience are still core to Google’s philosophy today.
🎬 Parisian Love Ad
✍🏻 Quote of the week
Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you’re climbing it.
- Andy Rooney
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