From Air Mattresses to Global Hospitality 😎


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Hi friend,

In 2008, three friends in San Francisco, Brian, Joe, and Nathan, struggled to pay rent. They came up with an idea: rent out air mattresses in their living room to conference attendees. That simple concept evolved into Airbnb, where people could rent out their spaces to travelers.

And then UX played a crucial role in setting Airbnb apart from other renting business. The platform allowed personalized searches, featured clean design, prioritized trust and safety, offered communication tools, and fostered a sense of community.

Through these principles, Airbnb not only revolutionized the hospitality industry but also set a new standard for UX design in the sharing economy, inspiring countless others to prioritize user experience in their platforms.

Now it's your time to learn from it πŸ‘.

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✍🏻 Quote of the week

β€œBad design is smoke, while good design is a mirror.”
- Juan-Carlos Fernandez

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🎬 Video you should watch

Learn from me about the importance of Golden ration in user experience in Hinglish.

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You can view all previous UX Letters here.

You can, of course, always write to me by simply replying to this UX Letter 😊.

I love reading all your emails, even though I may not able to reply to them all. But Yes! I read them all.

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Cheers, uxletter

P.S: Share this captivating story with your friends to inspire others and explore how Airbnb's user-centric approach revolutionized travel experiences worldwide.

uxletter, Jaipur, Rajasthan 302021
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